7 Simple Tips for Social Media Success

1.  Remember these platforms are called social media.  Your tweets, your posts, your comments, etc. should not all be about you.  Be generous with your re-tweets and re-posts.  Flagrant ego-thumping and blatant sales pitches may get you attention; but it will not be the kind of attention you want.  2.  Understand what the various social…

Start-Ups: Bringing Up Baby

Entrepreneurs often liken the process of bringing a new product/company to market as giving birth.  And the analogy is not far off the mark. Months, often years, are involved in defining a vision and giving it tangible substance.  Blood, sweat, tears, and (quite often) most of the money an entrepreneur has or can borrow have…

Creating a Successful Slogan

Slogans abound. Large companies spend hundreds of millions of dollars trying to create slogans and impress them  on the public consciousness:  “I’m lovin’ it.”  “It’s the real thing.”  “We try harder.” Unfortunately, most companies don’t have that kind of money to invest.  So what’s a small- or medium-sized company to do? Actually, there are only…

Measuring Impact on Social Media

Measuring Impact on Social Media Marketers spend a good deal of their time segmenting markets, parsing demographics, and searching for niches.  Marketing, in some ways more than most fields, lives and dies by the numbers. It’s not surprising, then, that we focus on numbers with social media.  We count likes, connects, and follows.  We measure…

Is Marketing Setting Itself Up for a Fall?

Is Marketing Setting Itself Up for a Fall? We all agree that today’s prospects and customers – both on the consumer side and on the B2B side – are getting more sophisticated and demanding.  Simultaneously, of course, the tools, techniques, and mechanisms for reaching them are growing exponentially. The result is an explosion of marketing…

The Fantasy of Marketing Magic

The Fantasy of Marketing Magic I was talking with a friend the other day about how the ease of use of the Internet seems to have replaced the need to work at marketing in some people’s minds. For example, one fellow I know (and I’m quite sure he is not alone) has proudly built his…

User-Friendly Marketing

User-Friendly Marketing We all know that a key to technology success is user-friendliness.  Consumer hardware is “plug and play.”  And software – both consumer and B2B – should require no particular expertise from the end-user.  Gone are the days when you needed a 500 page manual on your desk in order to be able to…

Marketing: Parental Guidance Recommended

For generations, parents have been telling their kids the same things.  As kids, we swear that we’ll never say those things to our kids.  Then, one day, we are shocked to hear them coming out of our mouths. So one wonders if there aren’t some elemental truths in these nostrums – and if they might…

The Promise of Social Media and the Myth of Tantalus

The Promise of Social Media and the Myth of Tantalus In Greek mythology, Tantalus was cursed by the gods with an unquenchable thirst.  He was chained to a rock in the middle of a river; and each time he bent down to drink, the river would recede. This is where the word “tantalize” comes from.…

The Problem with Process

The Problem with Process In concept, process is a good thing.  It can prevent unnecessary errors, smooth out workflow, and facilitate quality control and consistency. Process works best where tasks are repetitive or filled with mind-numbing details which must be done, and done correctly.  For example, it is hard to see how one can develop…