Market Space vs. Market Place

Marketers are endlessly inventive when it comes to creating jargon and sub-specialties. I was particularly impressed recently to find that “market space” is no longer synonymous with “market place.”  According to Wikipedia, “marketspace” is now defined as “an information and communications-based electronic exchange environment.” Can “marketspace” consultants and “marketspace” specialists be far behind? We are…

How to Shoot Yourself in the Foot with Social Media

I am constantly bemused by how people can’t seem to get the ground rules of social media.  They really aren’t all that difficult.  At the most basic level, they come down to good manners and courtesy.  Unfortunately, these concepts seem to be more honored in the breach than in practice.  Yet ignoring them has a…

Everything Old is New Again: How Social Media Has Changed Marketing

In the past few years, the business world seems to have been increasingly inundated with new marketing specialties.  Now we have content marketing, engagement marketing, influencer marketing, customer-centric marketing, in-bound demand marketing, and on and on.  The list is seemingly endless.  In fact, just recently I was made aware that there are those in the…

The Evolution of Social Media

For all the hoopla about social media, for all the excitement about the concept of reaching “influencers,” for all the anticipation of revenues to come now that Facebook and Twitter are pushing advertising, no one seems to be noticing several basic facts of digital life: ♦        Virtually all of the early promises…

The Pick of the Litter and Market Success

When I was getting my dog, I asked for the puppy that was the most mischievous and got into the most trouble.  Everyone laughed.  But my thinking was that she’d be the smartest and healthiest of the bunch.  Certainly training her was, at best, an arduous experience.  In the end, however, I got an exceptionally…

What Really Happens When Influence Increases

This blog was previously published by Eric on June 6, 2013.  I think you will find that it is well worth the read. Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. It is no secret, as a marketer you want to influence purchases. You use advertising,…

Are We Asking Too Much of the Customer?

There is a tremendous amount of noise in the marketplace.  And it is difficult to find someone who doesn’t feel over-burdened with the stresses of day-to-day living, and earning a living.  There is no doubt about it.  It is hard – and getting harder – to get, and keep, anyone’s attention. Every businessperson knows this. …

Influencer Marketing

Well, it’s upon us.  The latest, greatest magical technique to sharpen our marketing efforts and bring customers to our doors in droves. No more worrying about “the marketplace.”  Now we can focus on specific individuals or specific groups of individuals.  These people “influence” – i.e., help determine – what and why everyone else buys.  So,…

Marketing Is Not A Game

I recently published a blog wondering how someone could consider himself a professional marketer if all he knows is how to post on social media – or worse, doesn’t understand digital marketing at all. I got some interesting responses  And one in particular, I think, points out a fatal flaw in too much of what…

7 Simple Tips for Social Media Success

1.  Remember these platforms are called social media.  Your tweets, your posts, your comments, etc. should not all be about you.  Be generous with your re-tweets and re-posts.  Flagrant ego-thumping and blatant sales pitches may get you attention; but it will not be the kind of attention you want.  2.  Understand what the various social…