Openness – The Key to Monetizing Mobile

Openness – The Key to Monetizing Mobile  (Or Why I think 3P-Based Infrastructure and Value-Add Channels are Sexy) Over the past decade, rapid advancements in mobile technology and mobility in general, have changed how we live and how we do business.  It has changed us from an “on-demand” world to an “always connected” world.  No…

A New Marketing Metaphor?

A New Marketing Metaphor? The marketplace has always been a complex and subtle combination of needs, wants, financial constraints, and economic imperatives.  In the last decade or so, that complexity has been amplified by an accelerating rate of technological change, radically new social mechanisms, and, in the last few years, a dismal economy. In marketing,…

The Relevance of B2B Mobile Marketing

The Relevance of B2B Mobile Marketing When it comes to “Mobile Marketing”, most of the emphasis is on consumer facing activities. So what about mobile-enabled business customers? Can mobile marketing be effective with this audience? And what exactly is B2B mobile marketing? When it comes to marketing to business customers (B2B), the term “Mobile Marketing”…

What is Marketing in the 21st Century?

What is Marketing in the 21st Century? If you walked into a room with 100 marketing people in it and took a poll, you’d get at least 112 definitions of what marketing really is. A dictionary definition is: “The business activity of presenting products and services to potential customers in such a way as to…

The Chief Marketing Officer’s Challenge

The Chief Marketing Officer’s Challenge Recently, it seems as though every time I turn around, there’s another new catch phrase or technology demanding to be seen as the centerpiece of marketing: mobile marketing, social media, customer experience, customer satisfaction as strategy, lead nurturing, QRCs, etc. Corporations and marketers are diving head first into the technologies…