I Have All the Aggravation I Need

I Have All the Aggravation I Need I have a very simple philosophy:  I have all the aggravation I need making money;  I will not be aggravated spending it. I mention this to clients on a regular basis.  They all laugh.  And they all assume that it doesn’t apply to them. For all that we…

Is Building an Identity System a “Wicked Problem”?

Is Building an Identity System a “Wicked Problem”? The following article is written by Peter Cranstone, CEO of 3PMobile, Inc. When I first read it, it occurred to me that the people working on mobile enterprise privacy issues are dealing with much the same intellectual problems as marketers trying to control their corporate identities and…

Yes, We Can Control the Message

Yes, We Can Control the Message Recently, I’ve been having some very interesting discussions about whether marketing can control its messages. Seemingly reasonably, it’s been pointed out that:  The only time marketing truly controls the message is when it is created and delivered.  The customer’s/prospect’s interpretation of the message determines how he will…