Literacy as a Competitive Advantage

Literacy as a Competitive Advantage I was reading an article by Charlie Adams called Will the Internet Make Grammar Obsolete. He is absolutely incensed at the lack of literacy on the Internet. His contention is that sloppy grammar, misspelling, and Internet abbreviations are so pervasive today that the new normal is standards that are so…

Breakthrough in Marketing Integration

Breakthrough in Integrating Marketing Communications  New Jersey, October 4, 2011  Dr. Emily R. Coleman, President of Competitive Advantage Marketing (www.colemanmgt.com), a New Jersey based marketing firm, has announced a breakthrough methodology for analyzing, aligning, and implementing integrated communications across all business units, product lines, and communications media.  Effective marketing communications, never a simple task, has…

Medieval Marketing©

We’ve all seen movies where knights go into battle – shields raised, horses charging, and retainers following. The shields, the soldiers’ armor, the retainers’ tunics, the horses’ armor all bear the knight’s coat of arms. The purpose of the coat of arms is obvious and straightforward. You want to be able to identify friend and…