Market Space vs. Market Place

Marketers are endlessly inventive when it comes to creating jargon and sub-specialties. I was particularly impressed recently to find that “market space” is no longer synonymous with “market place.”  According to Wikipedia, “marketspace” is now defined as “an information and communications-based electronic exchange environment.” Can “marketspace” consultants and “marketspace” specialists be far behind? We are…

The Devolution of Marketing

It is impossible today not to have noticed the increasing number of specialties and sub-specialties that all claim to be the key to successful marketing. Some days it seems that it is a marketer’s primary responsibility to create a new twist or term on what marketing is.  In fact, the easiest way to be seen…

Accidental Exceptionalism

It is a basic human need to fit in.  People are social animals, and no one enjoys being excluded from the pack. Yet, simultaneously, we all secretly like to think that we are special, that something about us is unique – and uniquely valuable. How people balance these primal needs defines who they are. And…

Everything Old is New Again: How Social Media Has Changed Marketing

In the past few years, the business world seems to have been increasingly inundated with new marketing specialties.  Now we have content marketing, engagement marketing, influencer marketing, customer-centric marketing, in-bound demand marketing, and on and on.  The list is seemingly endless.  In fact, just recently I was made aware that there are those in the…

The Evolution of Social Media

For all the hoopla about social media, for all the excitement about the concept of reaching “influencers,” for all the anticipation of revenues to come now that Facebook and Twitter are pushing advertising, no one seems to be noticing several basic facts of digital life: ♦        Virtually all of the early promises…

CEOs: Beware the Bell-Shaped Trough

CEOs:  Beware the Bell-Shaped Trough  We all know about the bell-shaped curve.  It is the iconic visual that shows how human (and most other kinds) of variability almost always falls into a predictable overall pattern. Most people, institutions, characteristics, etc. fall into the large hump that makes up the body of the bell.  But, inevitably,…

Marketing’s Collateral Damage

Marketers like to talk to each other about the importance of marketing.  We discuss branding and name recognition, channel marketing, social media tactics, market research techniques, etc.  We work hard to keep up with the ever-exploding proliferation of buzz words.  And along side these satisfying discussions and neologisms, we bemoan how misunderstood we are; how…

The Pick of the Litter and Market Success

When I was getting my dog, I asked for the puppy that was the most mischievous and got into the most trouble.  Everyone laughed.  But my thinking was that she’d be the smartest and healthiest of the bunch.  Certainly training her was, at best, an arduous experience.  In the end, however, I got an exceptionally…

Hadoop Marketing?

Hadoop is the latest tool and technique in the never-ending quest to mine the best and most subtle information from the astonishing amount of data a digitally-based economy and society generate daily.  Stripped to its essentials, it puts dozens (or hundreds) of computers on finite tasks of data mining (and, occasionally, data visualization) simultaneously.  This…

Are We Asking Too Much of the Customer?

There is a tremendous amount of noise in the marketplace.  And it is difficult to find someone who doesn’t feel over-burdened with the stresses of day-to-day living, and earning a living.  There is no doubt about it.  It is hard – and getting harder – to get, and keep, anyone’s attention. Every businessperson knows this. …