Re: Why Marketers Get No Respect

Re:  Why Marketers Get No Respect Niraj Dawar recently posted an interesting blog called, “Why Marketers Get No Respect.”  In it, he makes some provocative statements and warns us to put on our “Kevlar vests.” Interesting stuff, and worth thinking about. For example, he says that “marketing isn’t delivering competitive advantage” and that “marketing’s strategic…

The Problem with Models

The Problem with Models (or: We are all Modelers) As the cliché says, the world divides into two groups. For now, the two groups are those who approach problems from a top-down perspective and those who approach them from a bottom-up point of view. Historians, for example, diligently collect as much data as they can,…