The Limits of Marketing

The Limits of Marketing Just about everywhere you look, there are discussions about marketing. Should marketing or sales lead the parade? Is market research dead? How to use social media for marketing. And on and on. Courses are taught on marketing. Articles are written. Speeches are given. But I have never seen a discussion of…

Yes, We Can Control the Message

Yes, We Can Control the Message Recently, I’ve been having some very interesting discussions about whether marketing can control its messages. Seemingly reasonably, it’s been pointed out that:  The only time marketing truly controls the message is when it is created and delivered.  The customer’s/prospect’s interpretation of the message determines how he will…