Oddballs, Outliers, and Social (and Marketing) Change

Oddballs, Outliers, and Social (and Marketing) Change I have been doing quantitative research for more years than I like to admit.  I’ve seen research trends come and go.  I’ve seen analytical models rise and fall in popularity.  I’ve seen the pendulum swing back and forth on the virtues of qualitative vs. quantitative research techniques and…

The Rise of DIY in Market Research

The Rise of DIY in Market Research Several LinkedIn Groups have been discussing the effect of the various Do-It-Yourself (DIY) tools now available to those who want to create online surveys. Many of those tools are either very inexpensive or in some cases, free.  Because the barriers to entry are now so low, some client-side…

In Defense of Market Research

In Defense of Market Research (Sort of) Recently, I’ve been coming across an appalling number of discussions on whether market research is dead or obsolete. The simple answer is: No. It is not dead. It is not obsolete. And it has not been made redundant by the growth of social media platforms. On the contrary,…

You Know What They Say About Assumptions…

You Know What They Say About Assumptions…  Most companies think they have a pretty good handle on their marketplace, who their customers are, and why they buy from them. And, up to a point, they are probably right.  But customers are a surprising group, and often even successful companies can be missing some vital information…

Marketing Arrogance vs. Customer Opinion

Marketing Arrogance vs. Customer Opinion My favorite example of marketing arrogance comes from General Motors. A number of years ago, GM introduced a totally redesigned model sedan. Personally, I thought it was exceptionally ugly; it reminded me of a hearse. And, apparently, I was not alone in that opinion. It was a dismal failure in…

Should Social Media Replace Surveys?

Should Social Media Replace Surveys? Recently, there has been much discussion that social media may drive down the use of surveys and focus groups. Some have claimed that surveys could become obsolete in the next 20 years. That’s an interesting concept, but some of the talk may be hyperbole designed to attract an audience. One…