The Economy is Too Important to…

The Economy is Too Important to… The economy is too important to leave to economists or politicians. By and large, very few in these groups have ever developed a new product, brought one to market, or managed an organization that did. Innovation and new product development are driving engines of the economy. They both create…

Marketing in a Depression

Marketing in A Depression (Oops, I mean Recession) (Oops, I mean Slow Recovery) The politicians and economists have assured us that we are in a period of economic recovery, albeit a slow one. Unfortunately, for most businesses, their customers don’t agree. Money is tight (unless you are a hedge fund manager); and businesses and consumers…