Marketing A Service

Marketing a Service We are told that we live in a service economy. More economic activity revolves around services than around buying and selling goods. But a service is a strange thing. You can’t feel it, see it, or taste it. And you can’t transfer ownership of it. So how do you sell it? Well,…

Marketing in a Depression

Marketing in A Depression (Oops, I mean Recession) (Oops, I mean Slow Recovery) The politicians and economists have assured us that we are in a period of economic recovery, albeit a slow one. Unfortunately, for most businesses, their customers don’t agree. Money is tight (unless you are a hedge fund manager); and businesses and consumers…