A Beginner’s Guide to Marketing Jargon

A Beginner’s Guide to Marketing Jargon Every field develops its own arcane language.  This usually starts as a shorthand to make it easier for those in the field to communicate economically and efficiently.  Inevitably, however, the shorthand acquires a life of its own.  It becomes a way to separate the “professionals” from the “non-professionals,” those…

“Content Management”

“Content Management” At what point did marketing become so enamored with jargon that we started to create whole new fields and sub-specialties based on it? When did speaking to customers and prospects – in whatever forum or fashion – become “content creation”? We now have blogs, articles, Webinars, discussions, and consultants telling us how to…