Common Wisdom or Common Sense?

I don’t know about you, but I am getting very tired of the platitudes, nostrums, assumptions, and just plain silliness that passes for wisdom in marketing and business. For example: ♦       Everyone needs to be on social media. ♦       The more likes, connects, and follows, the better. ♦       Every…

Defining the Product Life Cycle

Defining the Product Life Cycle The product life cycle, for marketing purposes, is usually defined as having four stages:  Market Introduction – where the costs are high, the sales are slow, and revenues are dismal.  Growth Stage – where there are increasing economies of scale, reducing costs. But at this stage, competition starts…

Marketing in a Crowded Marketplace

Marketing In a Crowded Marketplace This article originally appeared on March 5, 2012 under the title of “Marketing a Commodity.”  At the time, a number of people got caught up in mind-numbing discussions of what the word “commodity” means, and the point of the article got lost.  This time around, I’ve eliminated the source of…

The Wizard of Oz and B2B Technology Marketing

The Wizard of Oz and B2B Technology Marketing We don’t think about it much, but most people don’t care about how something works as long as it does what they want and works when it is supposed to. Very few people actually understand the internal combustion engine, but we drive daily. The modern world lives…

Creating Demand

Creating Demand Lately, I’ve been mulling over the introduction of new products and creating demand in the consumer vs. business to business marketplaces.  The differences, at the core, are stark.  In the consumer marketplace, demand is created based on psychology.  A sense of need is developed.  Are you the last person to have the latest,…