10 Practical Marketing Rules

10 Practical Marketing Rules Over the years, I’ve developed some practical rules to help clients be more effective in their marketing efforts. I thought I’d share them with you; and I’ve also included links to articles that elaborate the concepts, in case you want to dig a little deeper. Practical Marketing Rule # 1: If…

Marketing Trivia

One of the least successful examples of negative marketing on record comes from the battle over whether direct current or alternating current would be the standard for electrical usage. Thomas Edison waged an unremitting campaign to prove that alternating current was far more dangerous than direct current. As part of that campaign, his assistants went…

Breakthrough in Marketing Integration

Breakthrough in Integrating Marketing Communications  New Jersey, October 4, 2011  Dr. Emily R. Coleman, President of Competitive Advantage Marketing (www.colemanmgt.com), a New Jersey based marketing firm, has announced a breakthrough methodology for analyzing, aligning, and implementing integrated communications across all business units, product lines, and communications media.  Effective marketing communications, never a simple task, has…

Medieval Marketing©

We’ve all seen movies where knights go into battle – shields raised, horses charging, and retainers following. The shields, the soldiers’ armor, the retainers’ tunics, the horses’ armor all bear the knight’s coat of arms. The purpose of the coat of arms is obvious and straightforward. You want to be able to identify friend and…