Openness – The Key to Monetizing Mobile

Openness – The Key to Monetizing Mobile  (Or Why I think 3P-Based Infrastructure and Value-Add Channels are Sexy) Over the past decade, rapid advancements in mobile technology and mobility in general, have changed how we live and how we do business.  It has changed us from an “on-demand” world to an “always connected” world.  No…

The Anatomy of Brand Engagement

The Anatomy of Brand Engagement  Amit Mathur Amit Mathur is the CEO (and founder) of Vector Brook, where he is leading the development of cloud-based applications using Ruby/Rails.  A proponent of open-source software, he is also leading the development of TopazSocial, an open-source social CRM system.  Amit has several years experience developing software at Amdocs…

The Rise of DIY in Market Research

The Rise of DIY in Market Research Several LinkedIn Groups have been discussing the effect of the various Do-It-Yourself (DIY) tools now available to those who want to create online surveys. Many of those tools are either very inexpensive or in some cases, free.  Because the barriers to entry are now so low, some client-side…

It’s Time to Compete on Interoperability Innovation

It’s Time to Compete On Interoperability Innovation: Apple, Microsoft, Google, Listen Up!   The following article was written by Andrew Stein, President of Pervasive Strategy Group.  Andrew is a Chief Strategy, Marketing & Sales Operations Executive.  He is a champion of pervasive strategy through fearless marketing to drive sales.  He helps market-driven companies transform into…

The Impact of Social Media on Brand Management

The Impact of Social Media On Brand Management In October 2010, the famous clothing company Gap quietly introduced a refreshed version of their classic logo that was in existence for over 20 years. Following an outpouring of negative customer feedback (their Facebook pages had over 250 comments), the company was forced to reverse its decision…

Is Building an Identity System a “Wicked Problem”?

Is Building an Identity System a “Wicked Problem”? The following article is written by Peter Cranstone, CEO of 3PMobile, Inc. When I first read it, it occurred to me that the people working on mobile enterprise privacy issues are dealing with much the same intellectual problems as marketers trying to control their corporate identities and…

Board of Directors Domain Diversity

Board of Directors Domain Diversity: More Ideas & Fewer Spreadsheets The following article was written by Andrew Stein, President of SteinVox, is a Chief Strategy, Marketing & Sales Operations Executive. This article was originally published on his blog on February 26, 2012. He is a champion of pervasive strategy through fearless marketing to drive sales.…

Innovation, Benchmarking & the 5 Stages of Grieving

Innovation, Benchmarking & the 5 Stages of Grieving 92% of executives surveyed as part of the “GE Global Innovation Barometer 2012” agreed that innovation is the main lever to create a more competitive economy. Steven Johnson identifies 7 key principles that are a catalyst for innovation in his book “Where Good Ideas Come From”, 2…

Should Social Media Replace Surveys?

Should Social Media Replace Surveys? Recently, there has been much discussion that social media may drive down the use of surveys and focus groups. Some have claimed that surveys could become obsolete in the next 20 years. That’s an interesting concept, but some of the talk may be hyperbole designed to attract an audience. One…

The Relevance of B2B Mobile Marketing

The Relevance of B2B Mobile Marketing When it comes to “Mobile Marketing”, most of the emphasis is on consumer facing activities. So what about mobile-enabled business customers? Can mobile marketing be effective with this audience? And what exactly is B2B mobile marketing? When it comes to marketing to business customers (B2B), the term “Mobile Marketing”…