The Economy is Too Important to…

The Economy is Too Important to… The economy is too important to leave to economists or politicians. By and large, very few in these groups have ever developed a new product, brought one to market, or managed an organization that did. Innovation and new product development are driving engines of the economy. They both create…

When Giants Die

When Giants Die In the age of dinosaurs, reptiles were king. Mammals were tiny, insignificant, and threatened. Looked at objectively, they didn’t seem to have much of a future. If our politicians had been around, dinosaurs would have been considered “too big to fail.” Can’t you just imagine it? Politicians rushing to marshal all the…

What Politics Can Teach Us About Marketing

What Politics Can Teach Us About Marketing 1. Messages that don’t reverberate with your audience open the door to your competitors In Politics: This is reflected in the increasing number of voters leaving the major parties and registering as “independents.” In the Market: This is reflected by the increasing difficulty of creating and maintaining customer…