Breakthrough in Integrating Marketing Communications
New Jersey, October 4, 2011
Dr. Emily R. Coleman, President of Competitive Advantage Marketing (www.colemanmgt.com), a New Jersey based marketing firm, has announced a breakthrough methodology for analyzing, aligning, and implementing integrated communications across all business units, product lines, and communications media.
Effective marketing communications, never a simple task, has become increasingly complex. In addition to the traditional media of brochures, advertising, PR, product guides, and trade shows, the digital era has added another layer of customer and prospect contact to manage. Marketers must now be competent not only in Web site content but in the continually evolving social media as well.
Until now, there has been no efficient way to ensure that all these outlets are coordinated in how they reach out to customers, users, and prospects. There has been no objective way for marketers and executives to measure how effective the communications programs are.
CAM’s breakthrough methodology solves these problems.
CAM’s approach goes beyond key word analysis into implied messaging. Its Messaging Integration Matrix™ makes it easy to see, concretely and at a glance, which messages predominate – by business unit, by product line, and by communications medium. It enables companies to see where messages to customers/users or prospects are mutually reinforcing, where they diverge, and where they are missing. Further,CAM’s proprietary algorithm can even measure which messages are most heavily weighted in customer/user/prospect communications.
This innovative methodology offers companies a straight-forward and efficient means to align their messages and tactics with business objectives and to effectively measure a marketing strategy’s implementation. It reduces the complexity of generating and maintaining targeted and goal aligned communications with customers, users, prospects, even employees – increasing a company’s marketing effectiveness and ROI.
Finally, marketers have a simple tool for managing complexity. Finally, marketers and executives now have an objective measurement of communications contribution to the bottom-line.
Dr. Emily R. Coleman has more than 25 years of experience helping companies improve their bottom-line through the innovative use of marketing and marketing tools. CAM’s messaging analysis and Messaging Integration Matrix™ are the result of decades of experience in rationalizing increasingly complex marketing issues and mechanisms. Dr. Coleman can be reached at firstname.lastname@example.org.