The Rise of DIY in Market Research

The Rise of DIY in Market Research Several LinkedIn Groups have been discussing the effect of the various Do-It-Yourself (DIY) tools now available to those who want to create online surveys. Many of those tools are either very inexpensive or in some cases, free.  Because the barriers to entry are now so low, some client-side…

Should Social Media Replace Surveys?

Should Social Media Replace Surveys? Recently, there has been much discussion that social media may drive down the use of surveys and focus groups. Some have claimed that surveys could become obsolete in the next 20 years. That’s an interesting concept, but some of the talk may be hyperbole designed to attract an audience. One…