Openness – The Key to Monetizing Mobile

Openness – The Key to Monetizing Mobile  (Or Why I think 3P-Based Infrastructure and Value-Add Channels are Sexy) Over the past decade, rapid advancements in mobile technology and mobility in general, have changed how we live and how we do business.  It has changed us from an “on-demand” world to an “always connected” world.  No…

The Relevance of B2B Mobile Marketing

The Relevance of B2B Mobile Marketing When it comes to “Mobile Marketing”, most of the emphasis is on consumer facing activities. So what about mobile-enabled business customers? Can mobile marketing be effective with this audience? And what exactly is B2B mobile marketing? When it comes to marketing to business customers (B2B), the term “Mobile Marketing”…