CAM’s Blog’s Best of 2013

In case you’ve missed them, here are some of CAM’s most popular blog posts of 2013: The Law of Unintended Consequences The Dark Side of Branding and Name Recognition Common Wisdom or Common Sense? Measuring Impact on Social Media Creating a Successful Slogan The Dumbing Down of Marketing Influencer Marketing Are We Asking Too Much…

The Weight of the Organizational Pyramid

We all know how organization charts work.  At the top is the CEO.  Below him are the C Suite officers, usually the COO, the CFO, the CIO, the CMO or VP-Marketing (or, sometimes, the VP-Sales and Marketing).  Beneath them are their staffs.  And so it goes until we get to the lowest levels in the…