The Devolution of Marketing

It is impossible today not to have noticed the increasing number of specialties and sub-specialties that all claim to be the key to successful marketing. Some days it seems that it is a marketer’s primary responsibility to create a new twist or term on what marketing is.  In fact, the easiest way to be seen…

Accidental Exceptionalism

It is a basic human need to fit in.  People are social animals, and no one enjoys being excluded from the pack. Yet, simultaneously, we all secretly like to think that we are special, that something about us is unique – and uniquely valuable. How people balance these primal needs defines who they are. And…