Everything Old is New Again: How Social Media Has Changed Marketing

In the past few years, the business world seems to have been increasingly inundated with new marketing specialties.  Now we have content marketing, engagement marketing, influencer marketing, customer-centric marketing, in-bound demand marketing, and on and on.  The list is seemingly endless.  In fact, just recently I was made aware that there are those in the…

Avoiding Marketing Malpractice

As marketers, our profession – and our professional obligation – is to help our companies and our clients attain increased market share and higher earnings.  We do this in a number of ways, some aiming for short-term results, some with a longer-term payback.  Some of our efforts show tangible results, some are harder to measure…