The Evolution of Social Media

For all the hoopla about social media, for all the excitement about the concept of reaching “influencers,” for all the anticipation of revenues to come now that Facebook and Twitter are pushing advertising, no one seems to be noticing several basic facts of digital life: ♦        Virtually all of the early promises…

CEOs: Beware the Bell-Shaped Trough

CEOs:  Beware the Bell-Shaped Trough  We all know about the bell-shaped curve.  It is the iconic visual that shows how human (and most other kinds) of variability almost always falls into a predictable overall pattern. Most people, institutions, characteristics, etc. fall into the large hump that makes up the body of the bell.  But, inevitably,…

Implementing is the Hard Part

Implementing is the Hard Part It’s obvious.  Creating “strategy” is sexy.  It requires thought, knowledge, sensitivity to the marketplace, and creativity. MBA courses stress strategy.  Discussions abound on strategy.  We worry about social media strategies, mobile marketing strategies, strategies for enhancing “customer engagement” or the “customer experience,” advertising strategies, SEO strategies, inbound marketing strategies, sales…