CMO to CEO?

I recently started a LinkedIn discussion on whether a Chief Marketing Officer should be a leader first and a marketer second.  I was quite surprised by the diversity of opinion on the question; and I was even more surprised by the number of people who thought leadership was more important because the next logical step…

The Mission of Marketing

 Marketing has two distinct, if overlapping, missions.  Mission #1 is to drive immediate revenue and support sales. This is the function that most people think about when they think of marketing.  And this is the function that makes far too many people think that marketing and sales are the same thing.  They are not, of…