Marketing Is Not A Game

I recently published a blog wondering how someone could consider himself a professional marketer if all he knows is how to post on social media – or worse, doesn’t understand digital marketing at all. I got some interesting responses  And one in particular, I think, points out a fatal flaw in too much of what…

Where Have All the Marketers Gone?

We all know that there are far too many people out there who call themselves marketers who only know how to tweet or post to Facebook or Instagram. But recently I had a conversation with several people who claim to be high-powered, senior level marketing executives who didn’t have a clue about what a digital…

7 Simple Tips for Social Media Success

1.  Remember these platforms are called social media.  Your tweets, your posts, your comments, etc. should not all be about you.  Be generous with your re-tweets and re-posts.  Flagrant ego-thumping and blatant sales pitches may get you attention; but it will not be the kind of attention you want.  2.  Understand what the various social…

Start-Ups: Bringing Up Baby

Entrepreneurs often liken the process of bringing a new product/company to market as giving birth.  And the analogy is not far off the mark. Months, often years, are involved in defining a vision and giving it tangible substance.  Blood, sweat, tears, and (quite often) most of the money an entrepreneur has or can borrow have…