Here’s the dirty little secret that’s not being talked about in public: Marketing is dumbing itself down. I’m sure you’ve all noticed. LinkedIn is becoming overwhelmed with “discussions” about issues that were either settled decades ago (e.g, “Can Women Manage as Well as Men?” Really? This is what we need to spend our time discussing?).…
For as long as I can remember, there has been a quiet, consistent, and apparently immutable lack of understanding and appreciation between sales and marketing. Oh, we like to pretend that this tension is much ado about nothing. We talk about the partnership between the two areas. We talk about collaboration between them and develop…
Slogans abound. Large companies spend hundreds of millions of dollars trying to create slogans and impress them on the public consciousness: “I’m lovin’ it.” “It’s the real thing.” “We try harder.” Unfortunately, most companies don’t have that kind of money to invest. So what’s a small- or medium-sized company to do? Actually, there are only…
Measuring Impact on Social Media Marketers spend a good deal of their time segmenting markets, parsing demographics, and searching for niches. Marketing, in some ways more than most fields, lives and dies by the numbers. It’s not surprising, then, that we focus on numbers with social media. We count likes, connects, and follows. We measure…
Is Marketing Setting Itself Up for a Fall? We all agree that today’s prospects and customers – both on the consumer side and on the B2B side – are getting more sophisticated and demanding. Simultaneously, of course, the tools, techniques, and mechanisms for reaching them are growing exponentially. The result is an explosion of marketing…