Marketing: Parental Guidance Recommended

For generations, parents have been telling their kids the same things.  As kids, we swear that we’ll never say those things to our kids.  Then, one day, we are shocked to hear them coming out of our mouths. So one wonders if there aren’t some elemental truths in these nostrums – and if they might…

Common Wisdom or Common Sense?

I don’t know about you, but I am getting very tired of the platitudes, nostrums, assumptions, and just plain silliness that passes for wisdom in marketing and business. For example: ♦       Everyone needs to be on social media. ♦       The more likes, connects, and follows, the better. ♦       Every…

The Dark Side of Branding and Name Recognition

The Dark Side of Branding and Name Recognition Once upon a time, we were told “Call me anything you want; just spell my name right.”  Or “there is no such thing as bad publicity.” Arrant nonsense, of course, although it has seeped into everyone’s consciousness.  If that was true, companies wouldn’t spend untold millions on…

Aiming for Mediocrity

Aiming for Mediocrity A key element in business in general, and in marketing in particular, is differentiation. Differentiation is what tells the world what sets you apart from others in your space and tells the marketplace why people should spend their money with you.  It doesn’t matter whether you are in a consumer industry or…