Openness – The Key to Monetizing Mobile

Openness – The Key to Monetizing Mobile  (Or Why I think 3P-Based Infrastructure and Value-Add Channels are Sexy) Over the past decade, rapid advancements in mobile technology and mobility in general, have changed how we live and how we do business.  It has changed us from an “on-demand” world to an “always connected” world.  No…

For the Love of Bureaucracy

For the Love of Bureaucracy It is hard to find someone who doesn’t bemoan the problems of dealing with bureaucracy:  The endless paperwork.  The cumbersome processes seemingly designed to frustrate anyone daring to want something done.  The daunting number of people who stand between you and your objective.  The amount of time necessary to grind…

Prizes and Profits

Prizes and Profits I was talking to a friend recently whose company won an award from its industry association for its marketing campaign.  The company was thrilled.  They did a press release (which they sent to everyone on their email list); tweeted about it; and put it on their Facebook page. Impressive. So I asked…

The Promise of Social Media and the Myth of Tantalus

The Promise of Social Media and the Myth of Tantalus In Greek mythology, Tantalus was cursed by the gods with an unquenchable thirst.  He was chained to a rock in the middle of a river; and each time he bent down to drink, the river would recede. This is where the word “tantalize” comes from.…

The Problem with Process

The Problem with Process In concept, process is a good thing.  It can prevent unnecessary errors, smooth out workflow, and facilitate quality control and consistency. Process works best where tasks are repetitive or filled with mind-numbing details which must be done, and done correctly.  For example, it is hard to see how one can develop…

The Law of Unintended Consequences

The Law of Unintended Consequences At the beginning of World War I, it was an unwritten, but generally accepted, rule that combatants would not sink the non-combatant ships of their adversaries. Then the British First Lord of the Admiralty – Winston Churchill – spotted a way to capitalize on this convention to the benefit of…