A Brief Break

A Brief Break The Competitive Advantage Marketing blog will be taking a brief break for the Holidays. We will resume our normal schedule on January 7, 2013.  In case you missed them, or would like to take a second look, our favorite blog posts from 2012 are (in no particular order):  Marketing Arrogance vs. Customer Opinion…

Marketing without Communicating

Marketing without Communicating:  What Were They Thinking??? All of us have come across them:  the marketing inanities that leave you shaking your head (or giggling).  Here are some of my favorites: ♦        Robo sales calls.  I get these on a periodic but regular basis.  As soon as I hear a canned voice,…

The Science of Business

The Science of Business Human beings inherently dislike chaos, disorder, or a world with no rules.  We automatically try to categorize people and things, to put them in a context that makes them easier to understand.  Then we search for the rules that govern those categories to explain why people or things act the way…