A Brief Break The Competitive Advantage Marketing blog will be taking a brief break for the Holidays. We will resume our normal schedule on January 7, 2013. In case you missed them, or would like to take a second look, our favorite blog posts from 2012 are (in no particular order): Marketing Arrogance vs. Customer Opinion…
Marketing without Communicating: What Were They Thinking??? All of us have come across them: the marketing inanities that leave you shaking your head (or giggling). Here are some of my favorites: ♦ Robo sales calls. I get these on a periodic but regular basis. As soon as I hear a canned voice,…
The Science of Business Human beings inherently dislike chaos, disorder, or a world with no rules. We automatically try to categorize people and things, to put them in a context that makes them easier to understand. Then we search for the rules that govern those categories to explain why people or things act the way…