Expertise is Secondary

Expertise is Secondary Have you noticed that the job boards and LinkedIn discussion groups are filled with openings for marketing people?  Some of the job descriptions are impressive, demanding the ability to be proficient in a number of areas, including specialties such as social media, SEO, CRM, content management, and on and on, in addition…

Marketing and Business

Marketing and Business Virtually everyone agrees that marketing is important for business.  Even people who don’t understand marketing give at least lip service to the concept. Marketers, of course, are very clear on its importance – although they are less clear about how to express and quantify its results.  One of the reasons for this,…

Marketing Knowledge/Marketing Wisdom

Marketing Knowledge/Marketing Wisdom I have a friend, Peter Shimon, who defines knowledge as knowing that a tomato is a fruit – and wisdom as knowing not to put it in a fruit salad. I suspect that a similar analogy can be made for marketing. We are all busy acquiring knowledge – in social media marketing,…