Social Media Marketing and the Art of Playing Pool When you play pool, the balls occasionally align so that you have a clean shot from the cue ball to your target ball, right into a pocket. Unfortunately, these shots are all too rare. More typically, you have to figure the angles, the best way to…
A New Marketing Metaphor? The marketplace has always been a complex and subtle combination of needs, wants, financial constraints, and economic imperatives. In the last decade or so, that complexity has been amplified by an accelerating rate of technological change, radically new social mechanisms, and, in the last few years, a dismal economy. In marketing,…
Why CMOs Don’t Last The typical CMO tenure these days is about 3½ years. This is up from about 23 months in 2004, but it is still way below the average CEO tenure of 7-9 years. This data, from Spencer Stuart, is for leading consumer companies. (B2B CMOs often don’t fare even this well.) And…
Oddballs, Outliers, and Social (and Marketing) Change I have been doing quantitative research for more years than I like to admit. I’ve seen research trends come and go. I’ve seen analytical models rise and fall in popularity. I’ve seen the pendulum swing back and forth on the virtues of qualitative vs. quantitative research techniques and…
Group Think and Boards of Directors The original intent of Boards of Directors was to bring outside, independent expertise, experience, and insight to the management of an enterprise. The late 19th and early 20th century robber barons saw Boards differently. They seized the opportunity to create inter-locking directorates, coordinate and enhance monopolistic practices and predatory…