The Bureaucratization of Marketing

The Bureaucratization of Marketing  It’s getting ridiculous.  Everyone wants to be a chief. First we had Chief Executive Officers and Chief Financial Officers.  Then we got Chief Information Officers.  Now we have Chief Marketing Officers. But clearly that is not enough.  Now I hear calls for Chief Customer Engagement Officers.  I’ve even seen a discussion…

Messaging Management or Cognitive Dissonance?

Messaging Management or Cognitive Dissonance? In dictionary terms, mixed messages are when someone is getting different opinions or answers from the same source. In psychological terms, this causes “cognitive dissonance,” the feeling of discomfort that comes from holding two (or more) conflicting views. This is a concept that marketers and brand managers ignore at their…

Connect, Like, Follow?

Connect, Like, Follow? So you’re connecting like a madman on LinkedIn.  Your Facebook likes are growing by leaps and bounds.  It’s hard to keep up with the number of people following you on Twitter.  You’ve got Pinterest and Google+ aced. You’re a social media pro. So what? No matter where you look, there are articles,…

4 Common Barriers to Marketing Success

4 Common Barriers to Marketing Success Successful companies generally become successful by finding their own unique way of approaching the marketplace, interacting with and satisfying customers, and providing goods and services that fill a need. They become successful by breaking the rules, not by following them. Then their methods become fodder for pundits and academics…