How Marketing is Pursuing Tunnel Vision

How Marketing is Pursuing Tunnel Vision Marketing, almost by definition, follows trends.  Marketers must know how people’s interests change, how forms of communication are evolving, how products and services fit into an economic landscape that is continually rearranging itself.  Not to do so is to become irrelevant. But there is a profound difference between following…

Defining the Product Life Cycle

Defining the Product Life Cycle The product life cycle, for marketing purposes, is usually defined as having four stages:  Market Introduction – where the costs are high, the sales are slow, and revenues are dismal.  Growth Stage – where there are increasing economies of scale, reducing costs. But at this stage, competition starts…

Are We Asking the Right Questions?

Are We Asking the Right Questions? For all the discussions, Webinars, articles, and blogs on social media, we always seem to come back to traditional marketing questions. ♦        How can we engage our followers and visitors? ♦        How can we increase our conversion rates, i.e. turn visitors and followers…

The 7 Deadly Sins of Marketing

The 7 Deadly Sins of Marketing 1. Assuming: You assume there is no need to verify your assumptions about the marketplace, what your prospects want, why your customers buy. 2. Complacency: You’ve created your strategy. You know it’s a good one. Now you can hand off the implementation. Social media, sales calls, blogging, and all…