Re: Why Marketers Get No Respect Niraj Dawar recently posted an interesting blog called, “Why Marketers Get No Respect.” In it, he makes some provocative statements and warns us to put on our “Kevlar vests.” Interesting stuff, and worth thinking about. For example, he says that “marketing isn’t delivering competitive advantage” and that “marketing’s strategic…
10 Practical Marketing Rules Over the years, I’ve developed some practical rules to help clients be more effective in their marketing efforts. I thought I’d share them with you; and I’ve also included links to articles that elaborate the concepts, in case you want to dig a little deeper. Practical Marketing Rule # 1: If…
Uh Oh. There Goes the Marketing Profession… Spencer Stuart recently issued a press release with the headline: “Average Chief Marketing Officer Tenure Hits New High: 42 Months.” Okay, so it is a press release, and the headline is an exaggeration. In fact, their data comes from CMOs at “leading marketers or advertisers with a significant…
Getting Back to Basics I am constantly bemused by the number of clients who tell me that their competitive edge is that they are very honest and very good at what they do. The next obvious question, then, is how many of their competitors say they are not very honest and not very good at…
Why Do Competitive Advantage Models Ignore Marketing? Lately I’ve been mulling over the concept of “competitive advantage.” It seems so simple and straight-forward. It’s whatever gives you a leg up on the competition. And, indeed, that is basically what most of the definitions say. The problem is not with the concept. The problem is turning…
Marketing’s Social Media Sin of Omission The Internet is filled with articles, discussions, and blogs on how managers should “market” to employees. We are told the best ways to motivate them. We discuss the best ways to communicate with them. We blog on how to “engage” them. What is fascinating to me is that, for…