The Limits of Marketing

The Limits of Marketing Just about everywhere you look, there are discussions about marketing. Should marketing or sales lead the parade? Is market research dead? How to use social media for marketing. And on and on. Courses are taught on marketing. Articles are written. Speeches are given. But I have never seen a discussion of…

Are You Driving the Stagecoach?

Are You Driving the Stagecoach? As more and more mechanisms for customer contact and prospect outreach are developed, businesses have more and more people actively engaged in spreading their messages, talking about their products or services, explaining their competitive advantages, and why, ultimately, people should buy from them. We have social media managers, e-commerce managers,…

The Future of Social Media Marketing?

The Future of Social Media Marketing? A friend recently sent me Evan Bailyn’s Outsmarting Social Media with the instructions to “Read it!”  It’s an interesting book, well worth the time to look at.  Bailyn has some thoughtful and practical suggestions and insights on marketing through Facebook and Twitter (although I think Facebook’s new Timeline has…

Everyone’s a “Marketing Consultant”

Everyone’s a “Marketing Consultant” I was speaking to someone the other day who told me he’d never imagined how many marketing companies there are.  He also went on to say that, having met with many of them, he’d come out of the meetings with a clear understanding of what they’d cost him but no idea…

The Wizard of Oz and B2B Technology Marketing

The Wizard of Oz and B2B Technology Marketing We don’t think about it much, but most people don’t care about how something works as long as it does what they want and works when it is supposed to. Very few people actually understand the internal combustion engine, but we drive daily. The modern world lives…

The Rise of DIY in Market Research

The Rise of DIY in Market Research Several LinkedIn Groups have been discussing the effect of the various Do-It-Yourself (DIY) tools now available to those who want to create online surveys. Many of those tools are either very inexpensive or in some cases, free.  Because the barriers to entry are now so low, some client-side…

Creating a Channel Ecosystem

Creating a Channel Ecosystem Channel marketing is most commonly thought of in the high tech realm of selling through resellers and integrators or in the consumer marketplace as selling through retailers. But channel marketing in the wider economy is really any sales approach that is not directly from the manufacturer to the retailer or customer.…