So Why Do We Buy Stuff?

So Why Do We Buy Stuff? As marketing people, we spend a good deal of our time trying to find the most appealing way to describe our value proposition. We develop strategies and tactics to exploit what we see as opportunities in the marketplace. We hone our messages to resonate with our customers and prospects.…

It’s Time to Compete on Interoperability Innovation

It’s Time to Compete On Interoperability Innovation: Apple, Microsoft, Google, Listen Up!   The following article was written by Andrew Stein, President of Pervasive Strategy Group.  Andrew is a Chief Strategy, Marketing & Sales Operations Executive.  He is a champion of pervasive strategy through fearless marketing to drive sales.  He helps market-driven companies transform into…

The Problem with Models

The Problem with Models (or: We are all Modelers) As the cliché says, the world divides into two groups. For now, the two groups are those who approach problems from a top-down perspective and those who approach them from a bottom-up point of view. Historians, for example, diligently collect as much data as they can,…

Have You Noticed?

Have You Noticed? I have generally been dealing with fairly serious subjects in this blog. For a change of pace, I’d like to share some not-so-serious observations. I’m sure you can add some of your own. Please feel free to do so. So, just for fun, have you noticed that: – On Twitter, everyone is…

Small Company Marketing

Small Company Marketing Most of the economy is made up of small companies. Yet most of the discussion and literature about marketing focus on large corporations; and those that do speak to smaller companies spend their time assuming no knowledge of marketing at all (and very little common sense). Smaller companies have, basically, the same…

The Impact of Social Media on Brand Management

The Impact of Social Media On Brand Management In October 2010, the famous clothing company Gap quietly introduced a refreshed version of their classic logo that was in existence for over 20 years. Following an outpouring of negative customer feedback (their Facebook pages had over 250 comments), the company was forced to reverse its decision…

In Defense of Market Research

In Defense of Market Research (Sort of) Recently, I’ve been coming across an appalling number of discussions on whether market research is dead or obsolete. The simple answer is: No. It is not dead. It is not obsolete. And it has not been made redundant by the growth of social media platforms. On the contrary,…

Is Building an Identity System a “Wicked Problem”?

Is Building an Identity System a “Wicked Problem”? The following article is written by Peter Cranstone, CEO of 3PMobile, Inc. When I first read it, it occurred to me that the people working on mobile enterprise privacy issues are dealing with much the same intellectual problems as marketers trying to control their corporate identities and…

Breaking the Rules

Breaking the Rules Everyday, wherever we turn, there are more and more rules about what we should do, how we should do it, and when doing it is appropriate. The government makes rules. Corporations make rules. Professions create standards (rules). We are told there is a right way and a wrong way to do things.…