Marketing Arrogance vs. Customer Opinion

Marketing Arrogance vs. Customer Opinion My favorite example of marketing arrogance comes from General Motors. A number of years ago, GM introduced a totally redesigned model sedan. Personally, I thought it was exceptionally ugly; it reminded me of a hearse. And, apparently, I was not alone in that opinion. It was a dismal failure in…

Innovation, Benchmarking & the 5 Stages of Grieving

Innovation, Benchmarking & the 5 Stages of Grieving 92% of executives surveyed as part of the “GE Global Innovation Barometer 2012” agreed that innovation is the main lever to create a more competitive economy. Steven Johnson identifies 7 key principles that are a catalyst for innovation in his book “Where Good Ideas Come From”, 2…

Creating a Culture of Innovation

Creating a Culture of Innovation Creating a culture of innovation is not a mysterious process whereby creativity and practicality magically merge. Nor is it something that can be created via organization charts or suggestion boxes. Creating a culture of innovation requires thought, effort, a high tolerance for change and risk, and the ability to combine…

Should Social Media Replace Surveys?

Should Social Media Replace Surveys? Recently, there has been much discussion that social media may drive down the use of surveys and focus groups. Some have claimed that surveys could become obsolete in the next 20 years. That’s an interesting concept, but some of the talk may be hyperbole designed to attract an audience. One…

What is a Culture of Innovation?

What is a Culture of Innovation? A culture of innovation is a culture of controlled chaos. We generally define “innovation” by its results: new products or services that can be brought to market. But the process by which successful innovation occurs is a delicate balancing of individual and group, of stray thoughts and methodical planning.…

Does Success Kill Innovation?

Does Success Kill Innovation? Economies of scale as a condition of success is a business maxim. We look for efficiencies and the opportunity to cut costs or spread them over a wider base. We seek the leverage that size brings, the power to overwhelmingly position ourselves in the marketplace and against competitors. Every entrepreneur’s dream…