What is Marketing in the 21st Century? If you walked into a room with 100 marketing people in it and took a poll, you’d get at least 112 definitions of what marketing really is. A dictionary definition is: “The business activity of presenting products and services to potential customers in such a way as to…
When Giants Die In the age of dinosaurs, reptiles were king. Mammals were tiny, insignificant, and threatened. Looked at objectively, they didn’t seem to have much of a future. If our politicians had been around, dinosaurs would have been considered “too big to fail.” Can’t you just imagine it? Politicians rushing to marshal all the…
Marketing in A Depression (Oops, I mean Recession) (Oops, I mean Slow Recovery) The politicians and economists have assured us that we are in a period of economic recovery, albeit a slow one. Unfortunately, for most businesses, their customers don’t agree. Money is tight (unless you are a hedge fund manager); and businesses and consumers…
Individual Choices and the Changing Marketplace A changing marketplace is the result of the decisions and choices made by millions of individuals for their own personal reasons. Oh, sure, we can talk about technology driving change. But if the technology doesn’t suit the needs and wants of people – individuals, human beings who don’t think…