The Chief Marketing Officer’s Challenge Recently, it seems as though every time I turn around, there’s another new catch phrase or technology demanding to be seen as the centerpiece of marketing: mobile marketing, social media, customer experience, customer satisfaction as strategy, lead nurturing, QRCs, etc. Corporations and marketers are diving head first into the technologies…
What Politics Can Teach Us About Marketing 1. Messages that don’t reverberate with your audience open the door to your competitors In Politics: This is reflected in the increasing number of voters leaving the major parties and registering as “independents.” In the Market: This is reflected by the increasing difficulty of creating and maintaining customer…
One of the least successful examples of negative marketing on record comes from the battle over whether direct current or alternating current would be the standard for electrical usage. Thomas Edison waged an unremitting campaign to prove that alternating current was far more dangerous than direct current. As part of that campaign, his assistants went…